No matter how big your retail store is or how loyal your customers are, if you do not have a way of selling online, you are headed straight toward the cliff without a parachute. If the pandemic has taught us one thing, that is you need a backup. When it comes to eCommerce web design, you will never know when the backup becomes the main source of revenue. A prediction on Statista says the eCommerce market will grow to $3.5 trillion by the end of 2023. If you want a piece of that and want to run your operations smoothly, you will need these eCommerce website tools.
Let’s start at the beginning. If you do not have an eCommerce site already, you will need one. Thankfully setting up a website is not as hard today as it used to be in the past. You have plenty of options where you can drag and drop stuff to get a website up and running.
If you are new to this, you should not go anywhere else. Magento is tailor-made for first time website builders and non-coders. Not only does it come with a basket full of templates and features, but it also has a backend interface that allows you to customize your site as per your liking with minimum hassle.
What’s more? It comes with inbuilt payment gateway options so that you can hit the ground running with your Web3 eCommerce Website.
Magento has a super nice community that has answers to almost any question. It stays up-to-date and is reasonably easy to protect against hackers.
Magento is an open-source tool. That means you can download it for free and save a tonne of money.
So, now that you have set up the eCommerce website, you need to build an online brand. Buffer can help you with that. We all know the power social media holds in terms of swaying public opinion. Buffer gives you unprecedented control over your social media marketing endeavors.
Buffer’s pro plan comes for $99 per month and it allows you to automate up to 2000 posts from 25 different accounts. You always knew that you needed such a bulk social media marketing tool, and now you can have it.
Retaining customers is way harder than getting them in the first place. You need to earn their loyalty, and the best way to do that is by acting on their feedback. That is where Qualaroo comes in. It is a feedback management tool that helps you create surveys, reach customers across various channels, and make decisions based on survey reports.
What if you have too many requests and emails incoming from customers? Having more customers than you can entertain is a fantastic problem. Thankfully there are solutions like ProProfs Help Desk.
You will never miss an important customer email, emails coming from different user fronts will be integrated into a single platform, and you will be able to automate repetitive CRM-related tasks. And most important you will respond to the enquiring customer faster, at the end of the day that is what matters the most.
You already know about it. And we can’t skip it, such is its importance. A little bit of code into your eCommerce website’s backend and you will have access to an expansive amount of information.
Where is the traffic coming from, what hours are the busiest, which part of the demographic has suddenly fallen inactive, what are the pages that convert traffic into leads, and what are the pages with high bounce rates? Which products are your best sellers? Which are not doing so well? You get answers to all these questions and more. It helps you make meaningful changes to your web presence based on real-world data, and when combined with inventory management software, you can improve your customer retention, improve the accuracy of your orders, and save yourself time and money.
It’s a magnificent time for eCommerce businesses and it will get more and more competitive with every passing quarter. The best you can do to stay afloat and succeed is be equipped with the right eCommerce website tools.