5 Ways SEOs Are Benefiting Using ChatGPT

5 Ways SEOs Are Benefiting Using ChatGPT

Google has a new competitor in the field of search engines. I’m sure you have heard this many times. Many players have come and gone but failed to make a dent in Google. But, this time the matter is serious. ChatGPT (Chat Generative Pre-trained Transformer) is emerging as the new boss in the market, giving tough competition to the tech giant Google.

The new text-based AI system feeds on massive amounts of data and can interact with users in a near-human interaction way. It can answer follow-up questions, reject inappropriate requests, and admit mistakes. Although this OpenAI-developed chatbot is not a direct competitor to Google and other search engines. It is changing the way we search and will dramatically change the way search engine optimization is done.

In this blog, we are going to explore more about this technology and discuss the innovative ways search engine optimizers are using this tool to improve their work. But first, let’s understand what this tool can do.

What can ChatGPT do?

We are still in the early stages of harnessing the potential of Machine Learning and Artificial Intelligence and it has already started showing its potential. ChatGPT can participate in discussions and respond in an almost human way.

The tool can write stories, essays, and poems, create content strategies for you, write blogs, and create ad copies that make professional writers a little worried. But there is nothing to worry about and why it is so, we will discuss further.

The content generated by ChatGPT is so accurate that the New York City Department of Education has banned its use for fear of cheating. Apart from content writing and answering questions, the tool is smart enough to write and debug code. At the current stage of under-development, using it for writing codes is a little lengthy process but it’s safe to say that, as the model will grow bigger, it will become easier.

ChatGPT can also be used as a search assistant that provides answers in a clear and concise format, saving the user from combing through multiple web pages to find the desired answer. For example, if you are desiring to make pasta and don’t know the recipe. Instead of going to Google, searching, and juggling between multiple web pages, you can simply ask ChatGPT to give you the list of ingredients and preparation steps. 

As a content professional, all this may sound threatening but in my opinion, embracing AI technology and figuring out how it can be used to make work less tedious and more efficient is way better than worrying.

There are many ways ChatGPT can be used to streamline work and make redundant tasks more efficient. Let’s take a look at how this cutting-edge technology can be put to use.

Ways ChatGPT can be used by SEO

1. Content Creation

Content creation is a cumbersome, tiring, and boring job. ChatGPT can do this work for you, but you should avoid creating content for blog posts and web pages. John Mueller, Google Search Advocate said that search engines count AI-generated content in spam. Google algorithms can automatically detect AI-generated content and penalize it.

However, content created using ChatGPT can be used for social media posts, landing pages, emails,  and ad copies. 

2. Keyword Research and Analysis

Well, we can’t use ChatGPT for content creation for fear of penalties, but that doesn’t mean we can’t take advantage of the tool’s capabilities in our content strategies. It can be used for keyword research and analysis which the tool can do effortlessly. 

All you have to do is simply launch the chatbot, enter some target keywords, and request similar ones.  ChatGPT will offer you a list of similar keywords. This method can be extremely useful to determine the competitiveness of certain keywords.

3. Content Strategy

You will be blown away by the capabilities of ChatGPT. One of those capabilities is that you can build a content strategy using this chatbot.

Ask for a content strategy on a certain topic, and it will provide some high-level collections of tips related to that specific area. Although they are not granular plans, you can ask for that too.

One caveat about using a ChatGPT-generated content strategy is that your closest competitor may be doing the same and you both will end up creating nearly identical blog posts.

4. Better Sightedness of Search Intent

This is by far the best and most interesting use of ChatGPT in SEO. This chatbot can delve into search queries and see search intent beyond words.

Google tried that too and has improved over time but ChatGPT can do that better. Where Google tries to answer your query, ChatGPT often tries to improve on it. The chatbot is currently in beta version and not connected to the internet yet. The tool uses data available till 2021 or user-fed data. Looking at the learning capability of the tool, it seems that ChatGPT has a better understanding of what the user is searching for and will provide the most relevant data sometimes go ahead by providing the information that the user is looking for, but does not know how to find it.

I’m assuming that as an SEO professional, you are well aware that designing your content in such a way that it answers the user’s query in a better way, will shoot up your ranking. ChatGPT can be your companion in this.

5. Generate SEO-friendly and tempting Titles

Writing titles is the most difficult thing particularly when you have to write them for SEO purposes. Most of the time, writers end up writing a dry title like “How to use ChatGPT for SEO” or something similar. 

Ask ChatGPT to write some SEO-friendly and tempting titles.

Wrap Up

ChatGPT is an extraordinarily impressive and powerful tool that can be used to make SEO easy and flawless. It can save several hours of SEO every day.

One of the drawbacks of ChatGPT is that it works on the data no later than 2021, which means some of its results might be outdated. It is trained on the data, that might be incorrect so the output results might have some errors. So it’s not 100% accurate. 

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