In the 21st century, a website aims to top the search engine results and incorporates the usage of SEO. One such SEO tool is Moz, founded by Rand Fishkin and Gillian Muessig. In this article, we have talked about Moz, its introduction, its several features, and pricing. We have also curated a few alternatives of the Moz along with the tool’s specifications.
In the digital marketing era, Search Engine Optimization tools have comparatively helped the businesses bring profit. An SEO tool is largely used for fetching keywords, looking out the search engine rankings, finding backlinks, and carrying out keyword research. One of the tools is Moz, a popular all-in-one SEO tool. In this article, we have detailed everything about Moz and its top 5 alternatives an SEO expert can go for.
About Moz
Founded in 2004 by Rand Fishkin and Gillian Muessig, Moz is an SEO-focused company that integrates digital marketing plans tailored according to business needs. Initially, the SEO company was introduced as SEOmoz, a blog for digital marketing and search engine optimization experts.
Along with the blog’s popularity, in 2013, SEOmoz was rebranded as Moz, an SEO service that assists in growing business. As of 2024, the company Moz provides software, educational, and community advice for more proficiency in SEO.
Is Moz Safe/Reliable?
The application, Moz, is a reputable and well-established company in the SEO industry and is prominently used by several SEO professionals. However, Moz’s safety and privacy depend on its uses and the metrics or features being utilised.
What Are The Products of Moz?
The products or services offered by the SEO-focused company are,
1. Moz Pro
Apart from Google Analytics, MozyPro offers insights into paid ads, search engines, and social media. An advanced product, this tool acknowledges your presence in the search engines. Additionally, with Moz Pro, you can research the focus keywords that can help you attract your target audiences. With accurate keywords, you can conveniently rank your content.
According to Moz Pro, the tool offers;
- Audience Understanding
This Moz advanced tool is tailored with features which will give you more insights about your audiences. For instance, an SEO expert, utilising Moz Pro for his business, can analyse that the visitors are coming from paid ads, searches, or social media.
It will also help you acknowledge how a viewer or audience is searching for business. Through the tool, an SEO individual can take notes on the keywords utilised by the user to reach out to our business.
- Site Rankings
In digital marketing or other businesses, the CEO’s role is to make your site’s rank soar in the organic search results. Media research says that 75 per cent of businesses could not go past the first page of search results. Hence, it is required to work on your keywords and services to trespass the traffic and reach your site at the top of search results.
- Crawling/Auditing
A crawling/auditing is a service offered by Moz Pro which digs your provided site to look out for problems and fix them. For the proper functioning of the website without a negative impression, it is necessary to initiate a crawling for your site.
The Moz Pro also offers features like page optimization which can help your SEO efforts to succeed.
What Are the Pricing of Moz Pro?
The pricing of Moz Pro varies on the type of plan your business has opted for. While there are four plans, it is advisable to purchase according to your firm’s needs. The plans are,
| Plan | Monthly Charge | Yearly Charge |
| Standard | $99/Month | $79/Month |
| Medium | $179/Month | $143/Month |
| Large | $249/Month | $199/Month |
| Premium | $999/Month | $799/Month |
2. Moz Local
The local business, in the search engine, ranks differently than other businesses. With the tool, you can study and analyse how the search engine is ranking your website. With automated services, Moz Local can brush up on the small websites and find areas of improvement.
For local websites, Moz Local works perfectly with customers interacting with your websites. In addition, the search engines will monitor and defend your brand’s presence and protect your site’s ranking
What is the pricing of Moz Local?
The small businesses package, Moz Local, helps businesses and enterprises with a range of SEO services with costs like,
- Essential: $99
- Professional: $179
- Premium: $249
Also read – 9 Proven Ways to Generate Organic Visits for Google Business Profile
Moz Reviews: Pros and Cons
Going through the reviews of the experienced users, we have curated a list of pros and cons about Moz,
| Pros | Cons |
| It has free tools which explore keywords and a backlink checker. | The Moz Pro features a complicated interface. [Note: An expert recommended using the Moz Local for a trial before purchasing Moz Advance] |
| Has an initiative and user-friendly interface other than the SEO tools. | The Moz’s software lacks the precise search volume |
| Can detect the SEO issues and the additional issues on your website | Despite the instructions, the SEO application, Moz, is not recommended for beginners |
| You could run the SEO business with good keywords and higher site rankings | While Moz has rich features, it is expensive and you have to pay for other features like keyword research, |
What Are the Alternatives to Moz?
The below list mentions the top 5 alternatives to Moz. They are,
1. SEO.Com
Pricing: Free
A free alternative to Moz, Seo.com is a tool that offers features like website analysing, and SEO performance.
Features of SEO.com
- Monitor Your Organic Traffic
- Research The New Keyword
- Track The Keyword Rankings
- View Keyword Metrics
- Research About Competitors
2. Semrush
Pricing: The package starting range is $129/Month
Known as one of the biggest competitors of Moz, Semrush is a one-in-all SEO tool which enables website SEO and performance in search results.
Features of Semrush
- Keywords Tracking
- Competitor Analysis
- Rank Tracking
- Topic Research
3. Ahrefs
Pricing: The package starting range is $99/month
This SEO tool offers numerous packages including monitoring, managing, and improving your SEO performance.
Features of Ahrefs,
- Keywords Explorer
- Rank Tracker
- SERP Comparison
- Website Auditing
Also read – What is the Digital Marketing Strategy that Tracks Users Across the Web?
4. Serpstat
Pricing: The packages of Serpstat start at $50.
An all-in-one SEO performance tool, Serpstat helps you improve your rankings for organic search
Features of Serpstat
- Position Checking
- Website Auditing
- Competitor Rank Analysis
5. Raven Tools
Pricing: The packages of Raven Tools start at $39/month.
Raven tool is an all-in-one SEO platform which gives you a better understanding of search results and other search engine optimization services.
Features of Raven Tool
- Backlink Explorer
- Website Editing
- Rank Tracking
- Keyword Researcher
Final Words
Moz, through several Search Engine Optimisation Experts, has been reported for the best performance of off-page and on-page SEO tools. However, if you are an SEO expert looking for other tools, you can check our curated list of Moz alternatives mentioned above. Along with alternatives, you will find other things about Moz including its definition, tools, and pricing.