2023 is about to start and as business owners, managers, or marketing practitioners you must be anxious about the challenges it might bring. Things turn so fast nowadays, it is difficult to strategize with the distant future in mind. But marketing teams got to keep doing what they do. They must plan campaigns, design ads, put out content, send emails, and reach out to people through various channels. Those are the basics that will not change and a handful of tools will always be relevant. We are here to talk about four such tools.
SmartTask
A marketing team comprises diverse talents. You have writers, designers, SEO experts, outreach specialists, growth hackers, and whatnot. SmartTask makes it possible to bring all the brains to the same page. It is a collaborative platform that allows asset sharing. It puts everything in the cloud so that the team can have easy access. With an easy-to-use interface and a bunch of convenience-driven features, SmartTask is definitely a reliable tool to bring the marketing team together and unlock their potential.
Key features
- Project templates for repetitive projects
- Time and budget tracking
- Shared projects
Price: SmartTask has a free edition. The premium plan comes for $5 per user per month and the business plan costs $8 per user per month.
Ahrefs
Keyword research is one of the most critical tasks for modern marketing teams and SEO specialists. Just knowing the keywords that are relevant to your business doesn’t even begin to sum up the task of keyword research. You need to know how difficult it is to target a specific keyword. You must understand the possible ROI of spending money on a specific keyword.
Ahrefs is the ultimate tool for the job. It suggests keyword alternatives, shows you the content that is ranking for a specific keyword and gives you accurate difficulty scores. You can base your entire content marketing strategy upon this single tool. It just works.
Key features
- Keyword research
- Site explorer
- Content gap analysis
- Access management
Price: Ahref starts at $99 per month and the top plan comes at $999 per month. There are two plans between $199 and $399.
Canva
Writing keyword-optimized content is not enough. You need images to go with the content. Be it in-blog images, infographics, fliers, posters, LinkedIn banners, Google ads, or images for a landing page, Canva is your go-to application.
Canva has equally useful web-based and mobile-based applications. It is definitely easier to work on the web-based app, but the mobile app packs just as much punch. You are not expected to be good at designing to use Canva. It comes with so many awesome templates for so many different use cases that it is hard to get it wrong with Canva. You can also use Canva alternative tool for better visual content and promotional materials.
Key features
- Image enhancer
- Add text to photos
- Online video recorder
- Design templates
- GIF maker
Price: Canva Pro comes at $74.95/year for a single user. Canva for teams comes at $119.99 for up to 5 people. It has a free version too.
Mailchimp
Mailchimp comes with 1000+ HTML-based templates that you can use to design emails, create mail drips, and orchestrate email marketing strategies. It helps you automate the outreach and follow-up processes. You can readily access the open rate and click-through rate and modify the email campaigns based on data. Mailchimp is definitely among the most popular tools for email marketing automation.
Key features
- Marketing CRM
- Campaign templates
- AB testing
Price: Mailchimp has a free edition. The premium plan which is their top version starts at $276.66. It lets you send 150,000 emails per month and allows unlimited users as opposed to the standard plan that allows 5 users to send 6000 emails for $13.83 per month.