Developer marketing is one of the highest-earning markets of the century. In this article, we have briefed you on what developer marketing is, the latest market overview, and funding. The article educates readers on other related topics like how to execute devtools marketing, and the reason behind the market rapidly growing.
The current tech era has enormously generated higher sales of tools used by software companies. For instance, the developer marketing tools start-ups like Linear and Locofy.ai are now valued at $400 million, and $4.25 million, respectively. In such cases, withstanding yourself among the other marketing companies can be complex. So, in this article, we have described what developer tool marketing is, and how to do it right.
What is developer marketing?
Developer marketing, also known as developer tools marketing, is a process of advertising your tools to be adapted by the software developer’s audience. You can be marketing the dev tools, APIs, SaaS platforms, SDKs, or open-source software. Since the marketing is focused on technical marketing and adverse audiences, developer marketing should be educating, enabling, and inspiring.
Practices Crucial In Developer Marketing

For the developer marketing, you should be;
- Understand who are the Developers and the target companies that are or have the potential to use your product
- Look at the core benefits a user or a company might be getting by using your products or services
- Decide on how you want to feature, position, and communicate your product
- Publicise Your Products and the problems you are solving
- Feature how your service or product can help people
- Differentiate your product or service from a competition
- Showcase customer stories and their feedback
A Market Overview
The developer tools, which encompass a wide array of software applications, tools, and programs, play a crucial role in supporting developers throughout the development lifecycle. These tools aid in writing, debugging, testing, and managing code, thereby streamlining the software development process.
According to a report by Statista, the market for software development tools is projected to reach a value of $182 billion in 2024. Furthermore, the report anticipates a substantial increase, with the market expected to surge to $250.79 billion by 2029. Additionally, the report forecasts a significant growth in the number of developers, estimating an increase of 28.7 million developers by 2024.
Funding
- In 2022, developer-lead companies attract $1.3 billion in funding. Meanwhile, the developer tool promotion companies earned the highest in 2022, earning a valuation of $3.4 billion.
- The year, 2023, witnessed a dull year, with a lower funding of only $500 million.
Why is developer tool marketing booming now?

With an estimated 28 million software developers worldwide, the numbers are expected to surge by more than 60 per cent, an estimated 45 million, by the next five years. According to the chart below, Europe alone has 30 percent of the software developers, and the popularity is increasing owing to the lower cloud costs.
How To Promote?
For the developer tools promotion, you have to take account of the several strategies. Some of them are;
Arranging Events
Despite the challenges faced by live events, their significance in the realm of development tools remains steadfast. Participating in these events is crucial for cultivating connections and solidifying the presence of your brand in the industry.
Create Trustable Content
One of the initial steps to establish your marketing to software developers is creating updated content that can help the developers in solving their problems. They can be of two types;
- Written Content
Blog posts, comprehensive documentation, and case studies can be powerful tools to build trust. The goal is not here to sell products but to educate, inform, and solve problems.
- Video Content
Offering an engageable and accessible format for reaching a wider audience, the video content is popularised among the younger audience.
Community Driven Marketing
A powerful yet long-term play, community-driven marketing is powerful and fosters a developer-led community around products.
Social Media
The education-based social media platforms, LinkedIn and Twitter, have gained enough traction among software developers over the years. Not only can you advertise your product on social media, but you can engage in conversations, raise awareness, and manage discussions through the platform.
Conclusion
The field of developer marketing is continually changing and intricate. Establishing trust with developers continues to be a highly effective approach to achieving success, but the strategies for accomplishing this are always advancing. An increasingly popular tactic for engaging developers is the use of video content, particularly among younger audiences.
By combining genuine community engagement, valuable content, and strategic use of social media, developers can create a comprehensive approach to connect with their target audience.