In the era of digitization and social media, it is almost impossible to grow a business without digital marketing. But where does your brand fit in the pile of marketing campaigns? Here come the skills that will stand out from your campaign and create an effective digital marketing campaign. Content marketing requires exceptional writing skills and proper knowledge of SEO.
Many small business owners give up on digital marketing and go with traditional marketing. This is a huge mistake that puts a huge dent in the growth and scale of the business. With some knowledge, a few tips, and patience, you can create a small but effective marketing strategy.
Today we are gonna discuss the 8 most crucial and must-have skills for a marketer in 2023. Those most valued marketing skills are:
1. Consumer Psychology
Without understanding the needs and benefits of consumers, you cannot forge a good marketing campaign. Google released a document in 2011 titled Winning the Zero Moment of Truth. The documents showed the buying journey of the new research-savvy customer base, who not only research problems but also use social media platforms to identify problems and potential solutions.
This skill tops the list because no matter how good you are in marketing, you will not succeed if you can’t handle a customer and fail to bring work on board.
2. Competitive Analysis and Research
Understanding the competitor is crucial for a marketer. You must have a finger on the pulse of the market otherwise your competitor will end up stealing your piece of the pie. Keeping an eye on your competitors’ thought processes, tactics, design, and message crafting will make a huge difference in your campaign’s success. Competitive analysis helps improve the effectiveness and performance of your website and campaign.
Modern marketers must be excellent problem solvers. You should be capable of handling negative reviews and poor performance of the campaign by coming up with a new way.
3. Social Media management
Social media is evolving faster than we thought. It changed the way marketers target audiences as well as the way people communicate with brands. Marketers nowadays are using social media for brand building, customer support, lead generation, and revenue growth. One effective strategy they employ is creating compelling lead capture forms to capture valuable customer information.
Twitter, Facebook, Instagram, and LinkedIn are some of the many platforms that allow marketers to connect and interact with their target customer base. Most marketing teams these days have a dedicated social media team that knows how to use social media effectively.
As we discussed above, new research-savvy customers are turning to social media to research problems and potential solutions. It is important to incorporate social media management into your marketing strategy.
The marketer’s job is to convince people why this service or product is important to you. So a marketer should be a good writer. Avoid using jargon, and long and complicated sentences. Keep your content simple and to the point so that your customer can understand what you want to convey and what you have to offer.
Before creating a campaign, do a lot of homework on the purpose of the campaign, where it is going to be published, and what action you want from your potential customer after reading it. Bad writing will end up in disinterest and campaign failure. Remember, your campaign is speaking to one person, not a crowd. If you cannot write exceptional content then it is better to hire a professional.
People don’t just buy products, they buy emotions. Killing 99.9% of bacteria is good, but people don’t buy disinfectants. They buy the health and safety of their families from germs. Your campaign should target the emotional side of your customers. Connect the benefits of your product or service to the lives of the readers.
Your story should be interesting and relevant so that people come out feeling good and connected to your brand. Interesting stories keep people engaged, and engagement will drive more demand, which will turn into leads, leads will turn into customers and if you are successful in keeping your customers engaged, they will turn into loyal customers.
6. Video Content
Video content tops the list of must-haves among marketers and small business owners. The popularity of viewing content is on the rise as compared to reading. Written content is not going anywhere soon but video content is definitely taking over the shares of content marketing. The time has come to embrace video content, especially explainer videos are booming. One in four customers loses interest in brands that don’t offer video, according to a report.
Making videos is easier than you think. The juggling act of scripting, storytelling, lighting, shooting, and editing may put you off making videos, but in most cases, you don’t need much. Take advantage of the capabilities of smartphone cameras and a simple to-the-point story will suffice. Additionally, utilizing a reliable video cutter can greatly enhance the editing process by allowing marketers and small business owners to easily trim, cut, and refine their video content with precision. Moreover, employing a top-notch video compressor can help you reduce file sizes and make sharing your videos even more convenient.
SEO is an essential skill for a marketer. Why? Because many people use search engines to find content, products, sellers, etc. The higher your rank, the higher your chances of reaching readers and potential customers. Google, Yandex, Bing, and Youtube are some of the most commonly used search engines. You heard right, Youtube is also a search engine. Making and uploading videos will not be enough. You should also do proper SEO for videos.
SEO is no longer a specialized skill, every marketer should have basic knowledge and understanding of basic practices. SEO is the best way to drive traffic organically free of cost.
A skilled SEO should have the ability to fine-tune the website architecture and maximize page loading speed, keyword research, and backlink building.
8. Time Management
From email campaigns to social media management, a marketer is always juggling multiple projects at the same time. Time management improves efficiency and keeps track of projects falling through the cracks and deadlines. Marketing automation tools can help extensively in improving efficiency and reducing manual labor.
These are some of the must-have and most valuable marketing skills in 2023. A successful marketer must also have knowledge of paid advertising, content strategy, website management, marketing automation, and analytics. Team management will also play an important role if you are working with a group on a large project.