SEO: Best Website Audit Tools To Ace in Google Rankings

SEO: Best Website Audit Tools To Ace in Google Rankings

In Search Engine Marketing, the SEO Audit tools are one of the most useful tools for the successful growth of a website. In this article, we have introduced SEO audit tools, their importance, and when to use them. Furthermore, this guide also brings you the best website audit tools and how they serve as an SEO analysis tool.

For a search engine marketing tool stack, SEO audit tools have been one of the most vital applications for analysing your site’s performance. While you are a site owner, content manager, or an SEO professional, you can utilise these tools for better performance, increased traffic, and greater visibility. In this article, we have detailed everything about SEO audit tools including the best SEO tools for capturing more conversations.

What is an SEO Audit?

An SEO audit is a process which includes the evaluation of all the terms of the website, analyses the performance of search engines and identifies the areas of improvement.

A general SEO auditing feature includes analysis of on-page elements, website speed, technologies, and backlink profiles. 

A complete SEO Auditing process includes,

  • Off-Page SEO: Works on the external factors of the website including backlinks of your website.
  • On-Page SEO: It examines the elements of your website including headings, image alt text, headers, internal links, and other essentialities of the website.
  • Technical SEO: Through SEO auditing, a user practises several tech aspects including durability, site architecture, mobile friendliness, and text.
  • Local SEO: Improves your SEO ranking in the local SEOs.

What is the Importance of the SEO Audit?

In an organisation, SEO auditing is essential because it features a website’s performance in search. It also identifies issues that can be addressed while suggesting improvements for accelerating the traffic and improving one’s website.

With an appropriate SEO auditing, a user can,

  • Assure that their website is adhering to the best practices of effective search engine optimisation.
  • Look after the opportunities For Increasing Their Positive Online Presence.
  • Rectifying and discovering the errors which can attract a negative name for your website
  • Improving and adjusting the content marketing strategy for the link-building approach and a positive process.

When Can You Perform An SEO Audit?

For a website, an SEO auditing should be done after witnessing such negative symptoms in the company,

  • The sudden decrease in your company’s website ranking
  • An average bounce rate
  • A lower conversion rate
  • Decline in the Google rankings

Also read – Search Engine Ranking Report: Proven Tips for SEO

What Are The 7 Best SEO Audit Tools?

Since every website, whether large or small, needs a routine checkup, we have introduced a list of tools. These are the 7 best SEO Audit tools,

1. SEMrush Site Audit Tool

Semrush Site Audit Tool

Through the SEMrush Site Audit tool, it is convenient to run an SEO audit tool and fix over 140 potential issues.

This audit tool gives you a handful of analyses based on,

  • Crawlability
  • International SEO
  • Core Web Vitals
  • Site Performance
  • Internal Linking
  • Markup

Also read – SEO Tool Battle: SEMrush vs Ahrefs – Which is Right for You?

2. Moz Site Crawl

Moz Site Crawl

Known for offering an extensive range of digital marketing tools, the Moz Site Crawl offers a detailed SEO audit with the common solution to problems like long meta descriptions, missing meta tags, and inadequate meta titles.

The key features of Moz Site Crawl are,

  • Moz Analytics
  • Fresh Web Explorer
  • Rank Tracker
  • On-Page Grader
  • Keyword Difficulty
  • Crawl Test

Also read – Unlocking SEO Success: Top 5 Moz Alternatives

3. SE Ranking Website Audit

SE Ranking Website Audit

Search engine ranking provides the tool for website audits, competitor research and analysis, and rank tracking.

The Audit report includes,

  • The number of URLs found
  • Number of Pages Crawled
  • Category Distribution
  • Core Web Vitals
  • The Health Score

4. Screaming Frog SEO Spider

Screaming Frog SEO Spider

One of the most used tools by SEO experts, this tool, Screaming Frog, gives a comprehensive set for crawling and auditing your website.

Another considerable tool for taking on an SEO audit, the Screaming Frog SEO Spider report includes,

  • Broken Links
  • Problematic Settings in the Crawl
  • Redirect Loops and Crawls

5. Google PageSpeed Insights

Google PageSpeed Insights

With the utilisation of the site’s speed, usability, and performance, you can improve the rankings. While Google PageSpeed Insights gives you several aspects, the main metrics to check through Google PageSpeed Insights are,

  • Speed Index
  • Largest Contentful Paint (LCP)
  • Time to Interactive (TTI)
  • Total Blocking Time (TBT)
  • Cumulative Layout Shift (CLS)

6. JetOctopus


One of the main audit tools, JetOctopus is used for websites. Despite the crawl limits, it offers pricing depending on the size of the website.

The main features of JetOctopus include,

  • SEO Crawler
  • GSC Insights
  • Log Analyser

7. Google Search Console

Google Search Console

If you are searching for a free SEO audit tool, the Google Search Console can be the perfect option for you. This audit tool provides you with the search engine’s data like your website’s indexability, search performance, and it’s credibility. Additionally, through Google’s search console, you can see how the website is crawled, its performance and pace, and the additional backlink information.

The several insights offered by Google search console are,

  • Performance Monitoring
  • Search Analytics
  • Indexing and Crawling
  • URL Inspection Tool
  • Coverage Reports
  • Mobile Usability
  • Security Issues
  • Structured Report
  • Links Report

Final Words

In the competitive era of business, holding a rank in the search engine is a task. While the introduction of several Google updates has adversely affected digital marketing companies, the SEO strategies and the audit tools can be a great help for small and large-scale companies. The above-mentioned guide will help you to learn about the importance of SEO audit tools and the 7 best website audit tools.

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