The internet is an amazing place where, in just a few seconds, you can discover and learn new, surprising facts and find out what it’s like to travel to another continent through someone else’s eyes.
Blogs bring many great and useful ideas together, covering almost every topic.
In today’s digital age, attention spans are short, and text can sometimes feel dull or like a long string of sentences.
However, there are many ways to make a blog more engaging by mixing modern technology with a human touch.
Writing Process and Visuals
Writing can be challenging.
The story should have context, plus there’s the ‘grammar’ part, but most of all, it should be ‘readable’ to readers. If it’s hard to read or confusing, it’ll end up deterring the reader from diving deeper.
Sometimes, a topic isn’t the biggest challenge; it’s how to develop content and the story.
Ideas and inspiration come out of nowhere. When inspiration hits, there are a million ideas and texts in the notes that will never see the light of day. Why not give them life in a new form? Each idea and text deserves a spot online and offers some value to readers.
Even the simplest ideas can be educational or fun to read.
Because of the already mentioned short attention span, the average reader spends only about 37 seconds on an article if the content isn’t pleasing.
For example, adding video clips and visual summaries can increase readers’ view/dwell time on a blog site and engagement. Thanks to modern technology, it’s possible to make blogs engaging and more readable. Some bloggers experiment, and many turn their written masterpieces into short visual stories using new technology such as a text to video AI creator.
All those texts that you’ve put lots of effort into, and sometimes even poured your soul into, but unfortunately, they didn’t go viral and have failed to attract the right audience.
Now, with new AI tools, you can give them a second wind and another chance to shine.
Blogging as a Job for Fun?
Blogging has always been a phenomenon. But with the introduction of social media, it has exploded into new heights.
A LOT of people enjoy reading them as much as they enjoy writing and editing them.
Some of them are private, some are business-related. You can easily find one regardless of what your interests are(traveling, gastronomy, lifestyle, technology, etc., etc.). You can even find multiple covering the same subject and then pick the one that you like the most.
There are so many topics and so many blogs that it’s hard to keep the blog relevant and readable.
For many bloggers, a blog is an important portion of their overall financial income, helping them pay bills, cover rent, and support their families. Many write blogs just for fun, because they enjoy it.
No matter the reason, every blogger wants people to read their posts, and those posts should have some value. Values such as education, inspiration, or just fun to read allow readers to escape everyday life for a few moments.
But, in order to be successful, the blog has to be written in a unique way in order to grab attention and captivate the reader.
Is an AI Co-writer or an Enemy?
In today’s endless digital noise, it’s always a notification or a ‘must-read’ thing waiting for you to unlock your phone or open your laptop. It’s easy to feel way too overwhelmed.
What if the trick isn’t to fight that noise, but maybe to embrace it?
Everyone has (or had) that enthusiastic co-worker who sends you follow-up emails before the best part of the work, a lunch break.
Is it annoying sometimes? Sure.
Sometimes, but sometimes it’s surprisingly useful. The same goes for AI. There are hundreds, even thousands, of tools out there that help to write, edit, or visualize ideas and text.
The real question is, who do humans adapt to these tools, or should the tools adapt to humans?
Ways to Improve Posts and Using Tools Without Losing Authenticity
Many things can boost a blog post, such as catchy titles.
Too much can do a full 360° and make readers scroll away, like an overstuffed refrigerator after a few days, everything’s there to cook, but you still order takeout. It’s about to make the most of what is there and feed readers with content that’s easy to digest.
Here are some ways to achieve that:
- Be yourself
Always stay true to your content, and your uniqueness will always bring readers back.
- Plan and Organize
Organize your ideas before writing. A good plan can save time. Some tools can help with notes, outline sections, and can be helpful as a co-writer.
- Use tools
Tools such as cool apps can help check grammar, add small visuals, and improve your content faster and smarter, but stay true to your voice.
- Talk with Readers
Run polls, ask questions, answer comments. Listen to their voice, and your writing can be a voice they need to read or hear.
- Promotion
Promote your blog on social media and other platforms. Good marketing and promotion can attract new readers.
- Be Present
It’s a run, not the whole marathon. Enjoy creating, and when it’s hard, stop if needed, and of course, be consistent with your blog.
Conclusion
It’s important to always be yourself, even online with blogs.
Audience keeps the blog alive, engaging with readers and using tools wisely, because it’s all about having fun while creating content, and for readers to enjoy reading it.